It doesn't matter how many steps you hammer out each day or how many times you spin in the gym, if you don't eat right, then you're not doing healthy right.
Styr Labs believes it has come up with a solution to add nutrition to the fitness tracking equation with its new platform that includes a set of connected devices and personalised nutritional supplements.
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It works by using the tracking and body composition data drawn from its own fitness tracker and wireless scale to deliver multivitamin and protein blends, which are sent out to your home. The good news is that you can actually use your own fitness tracker including Fitbit or Jawbone, plus it works with fitness apps like Strava as well.
The data drawn from the devices are cross referenced with a database that includes more than 250,000 scientific studies to create nutritional recommendations that are specifically tailored for you.
The supplements, which dissolve in water or juice, are made in the USA from pharmaceutical-grade ingredients and can be tailored specifically for vegans, vegetarians, gluten-free and Paleo followers. You can use the companion app to set up deliveries and as your data adjusts, so will the recommended supplements.
If you're interested in the hardware, the Styr activity tracker can monitor step count, calories and distance covered. There's a touchscreen display and it can be worn around the wrist and on your belt clip. The wireless scale can capture weight, fat percentage, muscle mass and water content readings.
You can order the multivitamin starter kit now which includes the activity band and 15 vitamin packets for $68. There's also a protein starter kit, which includes the wireless scale and 2 protein packets for $78.