Runs and workouts logged in the Moov app will now show up in Strava, which means users can keep a record of their workouts in one place, as well as access Segment information on their routes.
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It's another social aspect for Moov, which recently launched its social leaderboards, which enable users to challenge each other to log more active time.
"We are excited to welcome Moov Now as the latest device to integrate with Strava," said David Lorsch, VP of business development at Strava.
"We are committed to helping athletes improve across a variety of sports, so Strava is a natural fit for Moov users."
Workouts have always been a focus for Moov. The wearable tracker offers real-time feedback on a range of workouts from running and cycling to boxing and 7 Minute Workout.
The company has also launched a range of new coloured bands, with orange, pink and blue all available for $9.95.
We're big fans of Moov here at Wareable and the fact that the company is still developing the product is heartening. Strava integration is pretty standard among wearable makers, with Fitbit and Garmin both building in options to let users use the app to track their data.