Last week McDonald's has recalled its kid-friendly Step-it fitness tracker just days after it launched after some little ones complained of skin irritation issues after slapping on the wearable.
But now the full scale of the problem has come to light from the US Consumer Product Safety Commission. The CPSC has confirmed a recall of 32.6 million Step-It trackers after "over 70" skin irritation complaints, including seven cases of blistering.
The fast-food giant released the following statement via company spokeswoman Terri Hickey to confirm that it was going to stop dropping the tracker in Happy Meals:
"We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated from wearing the band." Hickey added, "Nothing is more important to us than the safety of our customers and we are fully investigating this issue."
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One unhappy mother revealed on Facebook that her child was burnt by the tracker after playing with it for just eight minutes.
McDonald's Canada was giving away the Step-It fitness tracker as part of its Olympics-related marketing push. It offered a few basic features to inspire kids to get active. Aside from providing a daily step count, the trackers also blinks based on the speed of a child's movement. There were six designs being given away.
Anyone with a Step-It tracker can take it back to a McDonald's store and swap it for a free toy and yoghurt tube or bag of Apple slices.
The Step-it now joins an illustrious list of recalled wearables that includes the Fitbit Force, the Polar A360 and, most recently, the Basis Peak.