Lumo Bodytech, maker of posture-correcting and fitness devices, has announced a partnership with athletic company Puma.
Earlier this year we reported that Lumo was opening up its technology to let third parties build on its algorithms and know-how for posture and coaching, and we now know Puma will be one of them.
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Lumo's keeping tight-lipped on what this device will be, but refers to a "real-time coach that provides deep insights" - something for improving running form would be a good guess. Perhaps a pair of smart running shoes, or even some smart shorts? The Lumo Run is already designed to be attached to clothing, so we wouldn't be surprised to see the two companies work on something along those lines.
"Lumo and Puma have a shared vision for building a new cutting edge AI product and we're thrilled to provide this solution to people all around the world," said Monisha Perkash, CEO and co-founder of Lumo Bodytech, in a statement. "We're also excited to expand our Lumo MotionScience Platform to build next-generation capabilities for Puma's market-leading sports performance products."
Lumo isn't the only company cracking open its secret tech. As our editor Mike explored, companies like Suunto and Sensoria are also offering up their tools to other brands who can benefit. Hopefully we'll see Lumo team up with some other names soon.
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By Hugh Langley
Now at Business Insider, Hugh originally joined Wareable from TechRadar where he’d been writing news, features, reviews and just about everything else you can think of for three years.
Hugh is now a correspondent at Business Insider.
Prior to Wareable, Hugh freelanced while studying, writing about bad indie bands and slightly better movies. He found his way into tech journalism at the beginning of the wearables boom, when everyone was talking about Google Glass and the Oculus Rift was merely a Kickstarter campaign - and has been fascinated ever since.
He’s particularly interested in VR and any fitness tech that will help him (eventually) get back into shape. Hugh has also written for T3, Wired, Total Film, Little White Lies and China Daily.