Fitbit lands on Windows Phone 8.1

First activity tracker for Microsoft’s handsets could be a breakthrough moment
Fitbit lands on Windows Phone

Fitbit has announced its app will be released for Windows Phone 8.1, being the first big-name brand to make its activity-tracking tech Microsoft friendly.

The release of the app on the Windows Store today makes it the first activity tracker to be compatible with the mobile OS – although the Lumia 635 did have a basic pedometer built in.

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The app will feature most of the same functionality as the iOS and Android counterparts, with real-time activity and sleep tracking, a breakdown of your performance with graphs, calorie counting and social features that enable you to taunt or encourage friends about their exercise.

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However, one feature Fitbit users on Windows Phone get over their iOS and Android counterparts is the Live Tiles. This is a baked-in feature of Windows Phone that spins the app tile on the handset’s homepage, to give you at-a glance updates on your day’s goals without opening the app.

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Windows Phone’s small market share in the US often sees it forgotten in the app development stakes. However, Nokia’s quality new low-cost handsets have seen sales rocket in Europe, and Windows Phone has been outselling iOS in Italy.

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“Windows is projected to be the fastest growing smartphone OS platform, so supporting this platform is important so that all of our users have access to their stats, no matter which phone they choose,” explained James Park, CEO and co-founder of Fitbit.

The app is free and is available now.

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