Remember when Karl Lagerfeld and Beyoncé didn't even bother to power on their Apple Watch samples before posting Instagram pics? It seems they're not alone as more and more people are wearing smartwatches, fitness trackers and smart jewellery for the style points.
It's a trend that a number of wearable tech CEOs and founders have noticed. Misfit Wearables CEO Sonny Vu told us that his customers regularly post lifestyle Instagram pictures with their Shine activity and sleep trackers and that it's "better to have 100 people love your device than 1,000 like it."
"We have people who don't even put batteries into their Misfits," he continued. "They just wear Shine. And in China, tons of people wear the Shine as a necklace. I actually wear mine around my neck as a passive tracker, I don't check it. I could tap it but I don't. I have my watch, I'm personally not going to wear two round things on my wrist."
Why are you wearing your wearable?
It's something that Sara Chipps, founder and CEO of Jewelbots, which makes smart friendship bracelets for teen girls, came across in her initial research around why this age group might wear tech and what features to include.
On stage at Web Summit 2015, Chipps told our senior editor James Stables: "When we go to schools, especially the more affluent schools in the US, we see girls wearing Fitbits or a Jawbone UP. And we'll ask 'Oh, did you work out a lot today? Or how are your steps going? Do you try to get your best record?' And they just look at us, completely blank. And we ask 'why are you wearing a Jawbone UP?' And they say 'it's a wearable, it's cool.'"
Interestingly, though, the girls Chipps and her team spoke to were less inclined to want to change up their look on command and more into the social and coding features proving that style works best with substance.
"The original functionality we came up with for Jewelbots was that we were going to make a bracelet to change the colour to match their clothes everyday," she said.
"We go to schools all the time to talk to girls and they said they would never actually do this. So we studied their everyday lifestyle and arrived at the tribal mentality of that age. The idea that your friends are the most important thing and how you identify yourself."
Aaron Grant, co-founder of Thalmic Labs, which created the Myo gesture control armband, agreed that more people are becoming comfortable with the designs that come from tech companies or collaborations. "I know a bunch of people who wear smartwatches and even if it's dead in the morning, they will continue to wear it throughout the day. Often for days on end," he added.
Panic, panic, is this a good thing?
To be honest, we're a bit gobsmacked that we've reached this stage already. While we're arguing that companies should design for women or go home and bemoaning the bad habit of sticking some Swarovski crystals on a smart band, the number of people wearing technology on their body as a fashion accessory is growing.
Does this feed into the argument that most wearable tech is still not useful enough? If users aren't even bothering to charge up their gadgets in order to access the features, then maybe the features aren't all that compelling yet.
But it also acts as a promising antidote to 2014's scare stories of users abandoning Fitbits to sock drawers. If you get into the habit of wearing a Jawbone UP3 everyday, say, even when you're not always paying attention to your stats, then in the long term, the chances are that you will use the tracker more and get more benefit from it because put simply, you haven't abandoned it out of shame.
More and more fashion and accessory brands are getting into wearables - Fossil, Tag, Swarovski, Guess, Oakley, RayBan, Henry Holland, Diane von Furstenburg, the list goes on. So the future looks pretty bright for anyone who can build and produce an item that we would happily wear out in public and that's useful but which doesn't look out of place if we don't need the tech features or connectivity that day or, of course, it's out of battery.
The 24/7 wearable has a place and will suit certain groups of people. But until we get to no charging for all our devices, it can only be a good thing that, at least in some countries such as the US and China, wearing tech is the new normal.