Net-a-Porter has become the first Google Glass retailer and is shipping the iconic wearable from today.
Until now Glass has only been available from Google directly, but Net-a-Porter has secured itself a slice of the action, and will be offering the designer DVF designs.
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The DVF range of Glass comes from fashion designer Diane von Furstenberg. It’s an attempt to make Glass a little less nerdy, and a lot more chic – and Google will be hoping that partnering with Net-a-Porter will help its smartglasses appeal more to women.
“We're so excited to be the only third party retailers to bring Google Glass to UK customers”, said Alison Loehnis, president of Net-a-Porter.
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“We first saw them at the Diane von Furstenberg's spring/summer ’13 runway show – it was the perfect balance of technology and fashion which is at the heart of everything we do. Our tech-savvy women want things first, they embrace newness across all categories – Google Glass allows her to see the world in a new way and gives her instant access to information,” she continued.
The DVF collection will be offered as an array of different packages, but each will include optical and sunglass frame styles for a cool £1,250.
Men won’t be losing out, and MR PORTER is also getting in on the Glass action by offering three titanium frames. Each ships with a pair of titanium optical frames and a UV lens clip for £1,120.
Looking to buy? Check out our round up of the best Google Glass alternatives.