Intel is the latest tech company to team up with a mainstream fashion brand. MICA, which stands for My Intelligent Communication Accessory, is the result of a collaboration with Opening Ceremony’s Humberto Leon and Carol Lim.
The connected fashion accessories are a result of Intel’s ‘Make it Wearable’ drive, which aims to blend the worlds of fashion and technology by offering incentives for brands and designers to consider wearable technology with their jewellery ranges.
MICA is a duo of smart bands that offer notifications such as incoming calls, text messages, emails and calendar reminders on a 1.6-inch, OLED touchscreen display. A report on Cnet also mentions 3G connectivity, meaning the MICA bands are smartphone independent, much like the Samsung Gear S.
Very much a product designed first and foremost with style in mind – one MICA band boasts black watersnake skin, pearls from China and Madagascan lapis stones, while the other packs in white watersnake skin, tiger’s eye from South Africa, and obsidian from Russia.
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“We are so excited to be one of the first fashion companies to work alongside a tech company like Intel. It’s great because each of us bring together what we are good at,” said Humberto Leon, co-founder of Opening Ceremony.
“On our end, we bring the aesthetics, visuals and usage of the product, like all the daily social aspects of what that bracelet can be for people. Intel has really welcomed our input into how to transform this technology into something really usable by real people. That is what we are most excited about,” he added.
The merging of fashion and technology is set to be one of the major driving forces for the wearable tech revolution. Aside from this collaboration we have already seen HP teaming up with Michael Bastian and online retailer Gilt; and it’s also been confirmed that Martian will power a range of Guess branded smartwatches.
The MICA bands will hit Opening Ceremony stores before Christmas and will be priced at around $1,000. While that may seem expensive compared to the likes of a Garmin Vivofit or a Jawbone UP24, the public has never had a problem in paying high prices for precious stones and unique jewellery designs in the past; so we don’t see why adding connected technologies would change that situation.