You can snap up the iPhone and Android-friendly Ionic for $199.95, which is down from $249.95 and is a decent 20% saving. That deal is available on all color models including the slate blue and burnt orange one, which is our personal fave.
Unlike the Versa, the Ionic remains the only Fitbit smartwatch that offers built-in GPS, so you can leave your phone behind if you want to track your outdoor runs and rides. It also packs in all of those key activity tracking features as well as sleep monitoring. It's also waterproof up to 50 metres with swim tracking supported too.
On the smartwatch front, you can receive notifications and respond to them if paired with an Android phone. You can download apps and watch faces, make payments and chuck on tunes to listen to music when you're working out.
Amazon is also offering the Fitbit Ionic Adidas Edition for less and can be picked up for $229.95, which is down from $299.95 and is a larger $70 saving. The key differences between the standard Ionic and the Adidas version is the sporty strap, Adidas themed watch faces and Adidas Train app that comes pre-installed to offer some running-focused workout programs. Other than that, it's pretty much the same experience.
In our Fitbit Ionic review we scored it a 3.5 out of 5, although it's a smartwatch that has grown on us despite its quite divisive design. We praised it for delivering four days of battery life, solid sports tracking and smartwatch features that are well integrated too.
If the look of the Ionic doesn't quite do it for you, there is also a decent deal on the Fitbit Versa. It's currently $20 off dropping its price to $179.95 (down from $199.95). The Special Edition Versa is also $20 off and is available for $209.95. While you won't get that onboard GPS, you'll get everything else that you get on the Ionic in a smaller watch design.
As is always the case with these deals, it's not really clear how long they'll be live before they return to those original prices. So if you want in, you'll need to act quick to snap up a Fitbit bargain.
Prime Day 2019 Apple Watch deals
Wareable has affiliate partnerships and may receive a commission if you click a link to a retailer and make a purchase. These affiliate partnerships help to support the work we do and do not influence the products we cover or how we cover them. Read our Editorial Promise.