Ford, Jaguar, Volvo, BMW and Audi. All the major car manufacturers are all trying to create that ultimate connected car experience. The Peugeot Instinct is another glimpse into a future where cars can do so much more and this particular vision of the future includes wearable tech.
The Instinct wants to deliver changeable autonomous and drive modes but it also wants to make it easier to connect other devices to the vehicle including smartwatches using Samsung's Artik cloud platform.
The idea is that the seamless connectivity will ultimately help the car to learn more about a user's lifestyle, habits and behaviour to adjust settings accordingly. Whether that's putting you in the right driving mode, sorting out the seat or even controlling ambient lighting.
Peugeot has already built a smartphone app, which we saw running on an iPhone, paired up to a Samsung Gear S3. It's then able to collect data like step count and can even monitor heart rate date from the Samsung smartwatch to really get to know the driver well.
"We take all the information and then contextualise it to put in place the best driving mode in the car", Valentin Perdereau, innovation service product manager at PSA Peugeot Citroen told us. One of those modes could be putting the car into 'Autonomous Soft' mode for a relaxing drive after a session at the gym.
Perdereau believes wearable technology has an important part to play in creating a connected car experience that can truly benefit the driver. "I think wearables do have a lot of value," he said. "It's going to be very interesting to have them in the car from a monitoring perspective. Even if we put a lot of sensors on the seats or the steering wheel, wearables will be another useful input."
As far as tapping into more of our biometric data, heart rate remains the priority, but the car manufacturer is well aware that there's more physiological information it could harness to create that more personal driving experience.
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Driver safety could also benefit greatly simply from keeping that sensor-packed wearable around your wrist and connected to the car. "If you faint or have a medical problem we could use that information to offer assistance," said Perdereau. "If we can say to people you're going to have safer drive with this stuff on, I think people will want to wear them every day. For someone who drives a lot, it could add a lot of value."
So the big question now is when we are going to ever see the Instinct tearing up the road. "I think we are not too far away because everything is here and ready to go. Everything we are showing is already live. The only challenge here is to have connectivity in the car, whether that's 4G or 5G. So it's definitely possible that we can make this happen sooner rather than later."