We love this. Although, we're also well aware that it's ridiculous.
The Nikon Heartography is a heart rate monitoring camera setup; consisting of a chest strap and a smart case that wraps around a Coolpix compact camera. You set a baseline bpm figure and when you exceed that count, when you're excited for example, the camera snaps a pic.
Essential reading: The best action cameras
All fairly meh, we know. Except when the system is strapped onto a dog. Grizzler, "the world's first canine photographer", in this case.
And what excites Grizzler? From looking at the promo video: flip-flops, baked beans, cats, food and, yes, other dog's bottoms.
Last year, GoPro released a dog-friendly wearable strap for its action camera, letting you capture shots from your pooch's point of view; from stick fetching to duck chasing and everything inbetween.
Nikon Heartography is a lot more advanced, in tech terms, at least...but we still don't think we'll see it hitting the shops any time soon; it's clearly some R&D guy's pet project. (See what we did there?).
Check out our guide to the best pet wearables if you're looking to make your animals a bit more awesome.