The Apple Watch has hit stores ahead of its 24 April release date but you're going to have to book online to make a reservation if you want to buy or get hands on time with the much-anticipated smartwatch.
Here's how to book an Apple Watch appointment to try out Cupertino's first wearable, see the different sizes and finishes and find out how long you will have to wait for the model you want.
Second look: Apple Watch review
It's as simple as heading to Apple's website, selecting the Store tab and then entering your location information. Here's the link to the schedule an appointment page for the US and here's a link to the schedule an appointment page in the UK. Just select the store you want. Damn we're good to you.
This is what Apple says on the site: 'When you make an appointment, a Specialist will be waiting to answer questions and help you choose the model that's right for you.'
A new approach from Apple
Apple's clearly expecting a rush of interest in its stores, with people looking to get hands-on with its forthcoming wearable. And while these measures might seem a little draconian, it makes sense for Apple – even if it irritates consumers.
For starters, staggering those who want to get their hands on the Watch will create an atmosphere of exclusivity around the device. This idea of restricted or VIP access is precisely how the fashion world works, and is no doubt an influence that's trickled down from Angela Ahrendts, the new head of retail at Apple who came from Burberry.
Secondly, speaking from experience, looking at smartwatches that are tethered to stands, is a terrible experience.
They're normally placed in a demo mode, because by their very nature, wearable devices are extremely personal . The Apple Watch requires notifications from an iPhone, which aren't going to be present when left on a stand. Anyone who's shown off their Android Wear watch to friends will know it's an extremely underwhelming experience when nothing is going on.
This problem is also true for the control system – the Digital Crown. People will need education on how to use it, and leaving them to figure it out themselves opens Apple up to a huge risk of people not accessing the right information on the device, and walking out unimpressed.
In an appointment, Apple controls the experience, which is vital to make sure customers leave feeling positive and informed.
It's a departure from the traditional allure of the Apple Store, which has always been a playground for people to come in, use the devices, shelter from the rain and access the internet. People won't like it, but the alternative could cripple the Watch from the outset.