It's not often we'll run a story simply embedding a manufacturer's products commercials – but that's exactly what we're doing here as these new Moto 360 ads simply need sharing.
Essential reading: Moto 360 Sport guide
Taking on an established guard featuring the likes of the Tag, Omega, Citizen and Seiko for wrist space, Motorola has decided to go toe-to-toe in the advertising stakes, by paying homage to the traditional designer watch ad genre...albeit with a touch more humour.
We won't say anymore as we don't want to ruin the surprise...
The Moto 360 went on sale in October. In the UK it costs £199.99. Had it not been for the LG G Watch R coming along and stealing its thunder, the Moto 360 would still undoubtably be the best looking smartwatch on the market.
Smartwatch showdown: Moto 360 v LG G Watch R