Amazon retail stores could let you shop in augmented and virtual reality

Arguments about furniture also set to skyrocket
Amazon could open up AR and VR stores

Amazon could soon give customers the option to part with their cash through a physical store equipped with virtual and augmented reality.

According to a report from the New York Times, the potential store would offer a look at home and furniture wares in a number of different room setups, similar to how many companies already offer alternative looks through a VR headset from home.

Instead of looking online and trying to figure out how a desk or couch would fit in with your room, you would simply use the store as a bridge to help settle arguments on items.

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The company's ambition to add physical stores to its online mix is well known, with the report noting it could also look to challenge tech rivals by building Apple-like cathedrals filled with hardware such as the Echo speaker.

This is all very much in the preliminary stages, and Amazon CEO Jeff Bezos has said in the past, the company won't delve into this without being able to offer something unique. The concept of augmented reality stores certainly ticks that box, alongside the recent test of its grocery store, Amazon Go.

Even still, there are stumbling blocks for Amazon to overcome before we're all wandering around trying to pick out a new chair. Primarily, there's a chance the tech just simply isn't worth implementing passed a research stage. As the New York Times mentions, the folks over at Amazon are encouraged to come up with 'zany initiatives' — likely leading to many being abandoned.

If we're being optimistic about this potential project, though, it's worth pointing out that Amazon is the ideal candidate, in theory, to pull something like this off. After all, this is a company that is in the process of making same-day drone deliveries a thing.

Source: New York Times

Amazon's retail stores could let you shop in augmented and virtual reality




1 Comment

  • SiolioS says:

    There needs not only to be the Specialist's working in this Field, One would be a Fool to ignore others quietly inovating across all Platforms to achieve a more open less proprietary solution. It's a big World with modern communication lessening the distance between Large Corporations that can throw VC & Cashed up Profits at the Subject & the little lone Back Yard tinkerer with Diverse & ever growing Skill sets just shadowing these Large investments.

    To produce a product for release to early is just a stepping stone to the all achievable final sort after solution.

    If one hadn't considered that not only Developers provided with the right environment help bring a product of this nature to masses, then I'd suggest one would only have to review the slow but steady uptake of Corporations & there ever growing arrangements over the last 18 months to work side by side with the Open Source Community. VR, AR/MR & .Ai are vast fields with many obstacles to overcome.( I'll leave this on the note that one in contenplation already knows these fields can not & will not be owned by any one Company/Corporation who decides to pour Endless amounts of liquid Cash into it! - It's just not going to happen. We are in the Age of the Entrepreneur & I do not see that ever reversing itself again. )

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