A new report from Bloomberg claims Amazon is working on a new Alexa-integrated speaker that will feature a 7-inch screen and run an optimised version of Fire OS.
The display will tilt upwards to let the user easily access information, such as news and weather reports, and may also let you pin things like photos to the screen. Voice interaction will still be a key component of the gadget, so goes the report, and one source said the hub will play "high-quality audio" at all volumes.
Amazon is said to be announcing the speaker as soon as the first quarter of 2017, and it will reportedly be the most expensive of the Echo lineup, with Amazon continuing to sell the existing devices alongside.
Bloomberg's story corroborates a report from the Wall Street Journal earlier in the year which said Amazon was working on an Alexa device with a tablet-like screen codenamed 'Knight'.
It also comes as other players are moving into this space: Google just launched its own smart hub, Home, while Apple is rumoured to be eyeing the space with a Siri-powered device of its own.
It will take a lot of work to catch Amazon's surprise lead on this category; Echo has become a sleeper hit, largely thanks to the quality of its voice interaction and compatibility with other smart home devices.