Fitbit is bestselling wearable brand, winning over Apple Watches

Fitbit dominates wearbles market according to latest analyst report
Fitbit is the reigning champ of wearables

Wearables are officially no longer a passing fad. They're here to stay and it looks like Fitbit is the biggest name to beat.

According to IDC, Fitbit is "the undisputed worldwide leader of wearable devices." The company's Q3 sales went from 22.2% up to 29.5% in Q4 and will likely continue to rise with the introduction of the Fitbit Blaze and Fibit Alta.

In comparison, Apple's shipment volumes for the period "grew only slightly" from the previous quarter.

A previous report done by Canalys noted that Apple moved 12 million watches in 2015 - making it by far the market leader - but only in the smartwatch category.

Essential reading: Which Fitbit tracker should you buy?

Canalys then stated that, "Across the entire wearable bands segment, Fitbit led all vendors in Q4, followed by Apple and Xiaomi."

So there you have it. Despite the rash of complaints about Fitbit's trackers (pun intended), it's still the top dog to beat. That may not last for too long though.

Fitbit also needs watch out for these guys

Xiaomi, Samsung and Garmin round out the top five best selling wrist-ware. Xiaomi has smartly targeted the budget buyers with affordable fitness trackers like the Mi Band Pulse but accuracy must be improved otherwise a cheap tracker might be seen as too cheap. IDC also points out its low cost isn't "enough to stand out against the crowded market."

Samsung has inched out Garmin for fourth place thanks to the Gear S2. The bezel, guys, it's the bezel. It's a great addition to a lovely watch but Tizen may be scaring off fans of Android Wear. That should be great for the veteran watchmaker Garmin though. Its line of gadgets are sportier and aimed at the hardcore athletes who will stick with a brand they know to be reliable.

But the wrist isn't all that's going to dominate the market in the future. IDC predicts we'll see more smart clothing, footwear and eyewear as the industry grows.

1 Comment

  • enheizyk says:

    As a current Fitbit user, I wanted to share my disappointment with the company. I took a long time to research the various wearables, and eventually decided that the Charge HR was the product for me.

    Got it at Christmas time, and was thrilled with it. The only downside was the lack of any type of movement reminder. I guess I assumed the "silent vibrating alarms" would involve a movement option- it doesn't. I went to their community boards and realized they had a section for users to request features- the feature I was looking for had been requested for 2 years. I chimed in anyways.

    Come February Fitbit announces the Alta product which has the "reminder to move" feature. The admins then claim that the request has been implemented. A new request is put up specifically to get this feature added to the charge HR. Admins chimed in saying they are working on adding it to the blaze but no "older" models will have it added. I specifically went with a company that had a history of pushing firmware updates to older devices, now they apparently aren't doing that for features that make a difference. Also, the Alta does not have the heart rate monitor or stairs feature, it is not a substitute device.

    Fitbit may be producing great trackers, but they are doing a horrible job once they release it. They are also doing a terrible job keeping customers happy. I will not buy another product from them. 

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