​Smartwatches soar as Apple Watch sales tail off

We're all ready for your next move, Mr Cook
​Smartwatches soar but Apple sales slump

Smartwatches are starting to gain traction with sales in the first quarter 223% up on the year before, a new report has found.

Global shipments of smartwatches soared in Q1 2016 compared to the same period in 2015, chiefly thanks to the Apple Watch, according to Strategy Analytics, a data research fan based in London.

Essential reading: Apple Watch one year on

But don't pop that champagne quite yet. Despite the huge percentage upsurge, global sales only totalled 4.1 million in Q1 of this year, up from 1.3 million in Q1 2015. Unsurprisingly, the Q4 holiday period was the busiest, with 8.1 million smartwatches shifted in that period.

As we've heard plenty about from other research firms, Strategy Analytics found that Apple dominated the sales charts. However, it seems that its influence is on the wane. The company found that it grabbed 52% of the market share in Q1 2016, down from 63% in the holiday period.

Strategy Analytics didn't divulge too much information about who made up the other 40% of the smartwatch market. However, it singled out Samsung as a significant player, which reportedly sold 1.3 million Gear S2s in Q4 2016, grabbing a 16% market share.

This isn't surprising. The Apple Watch has been on sale for a year now, and interest has certainly dwindled. With speculation mounting over the date of the Apple Watch 2, it could be a lean Q2 2016 for the company.

But Tim Cook and the Apple head honchos will surely be pleased with its performance, outselling the original iPhone over the first year and winning such a commanding share of the smartwatch market.

1 Comment

  • Ralph says:


    "Beautiful watch but Battery issues....
    Bought this watch 6 weeks ago. The watch looks great, well made and works great, BUT.... The battery is really bad.I take it of charge at 730am and the battery is dead by 330pm (8 hours) with very very light use. I've played around with the setting, lowered the brightness, turned off the always on feature and at most I might get an extra hour of standby.I read the bad reviews about the battery before I bought this watch and thought, no no these people must be doing something wrong, I'm tech savvy, I'll have no problems with this watch... But boy was I wrong.Basically in short, there's no point having a beautiful watch that you can't use. Shame......

    Also please note that the Fossil website are selective as to what reviews they publish. They would not publish this review on their site."

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