The HP smartwatch isn’t a HP smartwatch at all

Reports suggest Meta is the brain behind the Michael Bastian Chronowing
The HP smartwatch is incredibly Meta

The HP smartwatch, officially dubbed the MB Chronowing, went on sale back in November: the result of a partnership between the computer giant and designer Michael Bastian. Or so we all thought.

The Verge has reported, based on accounts from “multiple sources”, that the HP smartwatch isn’t a HP smartwatch at all – but is, in fact, one manufactured by Meta.

Meta is the manufacturer behind the stylish M1 smartwatch and the report indicates several similarities between the MB Chronowing and the M1 – including almost identical charging connectors and FCC IDs.

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Watch industry veterans Bill Geiser and David Rosales both worked with Fossil watches and were involved in Microsoft’s Spot wearables, before establishing Meta.

Just like Fossil, who make branded watches for the likes of Diesel and Armani, it seems as if Meta is prepared to keep its name out of the equation and let other brands, HP in this scenario, take the plaudits.

It might prove a clever move as wearable brands that would perhaps be unknown outside of tech circles are more likely to gain traction by dressing their hardware in more mainstream threads.

Fashion giant Guess and smartwatch maker Martian announced a partnership back in August and the smartphone industry has seen similar setups; HTC began life as an OEM, making smartphones for third parties, before becoming an award winning brand in its own right.

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The MB Chronowing comes in two editions; a standard one that will set you back $349, and a limited edition one with an Apple Watch style sapphire crystal glass face and an alligator strap that costs $649.

We’ve contacted Meta for a comment, we’ll update this story when we hear back.

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