After some gloomy numbers around fitness tracker sales last month, it seems it's still all about Fitbit, as it posted record sales figures.
The company just announced its Q2 results and the tl;dr version is that it's selling a shed-load of trackers and making buckets of cash.
Fitbit shifted 5.7 million trackers in the quarter, with 54% of those the Blaze and Alta. It also revealed that two-thirds of its sales are to first-time customers, showing that there's still plenty of interest in the fitness tracker market from those looking to jump on board.
Essential reading: Fitbit Charge 2 | Fitbit Flex 2
It's also raking in the big dollars, with revenue 46.5% up, standing at an impressive $586.5 million for the quarter. Not bad at all.
Fitbit shareholders are notoriously skittish, but the news set share prices up 8%, a second lift in a month, after Wareable revealed that the company was readying two new fitness trackers, codenamed Laryon and Fermion, for IFA 2016.
We're still not sure what these might be, but all signs are pointing to updated Fitbit Charge and Fitbit Flex models, and perhaps an attack on the cheaper end of the market, which would tackle the Xiaomi Mi Band 2 head on.
Xiaomi's cheapo fitness trackers have long been touted by Fitbit skeptics as a death knell for the company's prosperity, as has the Apple Watch. However, its resilience lead to CEO James Park calling the perceived threat of other brands a “misconception" claiming that none of Fitbit's competitors had remotely changed the game.
Source: Yahoo
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James is the co-founder of Wareable, and he has been a technology journalist for 15 years.
He started his career at Future Publishing, James became the features editor of T3 Magazine and T3.com and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.
James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.