Welcome to another bustling week in wearable tech – our round up of the most important stories in the world of smartwatches, fitness trackers, sports technology and virtual reality.
This week there's news on some pretty big Apple Watch discounts, we find out about Samsung's first smart shoes and there's another smartwatch from Mr Will.i.am. Yes, he is back.
Here's our pick of of all the biggest wearables news stories from the past week.
Apple Watch deal bonanza
The Apple Watch enjoyed a pretty major price cut this week with the likes of Best Buy, Target and a host of online retailers knocking $100 off the original Apple Watch. The move could well be a response to the rumours that Apple is planning to announce its second generation Apple Watch in March.
The rumoured March event is also expected to see the arrival of Apple's next Watch software update. We've had our say on what we want to see from watchOS 3. Already own an Apple Watch? Here's how to get the most from measuring resting heart rate from your smartwatch.
Samsung launches IOFIT smart shoes
Well, technically it's a Samsung spin off that's devised this pair of smart shoes designed to aid golfers and gym lovers. Set to be shown off at MWC next week, the sensor packed footwear is capable of recording a host of complex metrics and offer real time coaching.
Have a read of our favourite wearables for real time coaching and our reviews of the Under Armour Band and the Under Armour HealthBox. Plus, we explore why sports brands are spending big bucks on fitness apps.
Wearable tech at NYFW
It's fashion week(s) and and there's been no shortage of wearable tech that made it onto the catwalk at NYFW. We've seen emoji pins, light up dresses, Fitbit joining forces with Public School for accessories and Donald Trump GIF dresses.
If you love fashion and wearable tech, check out some of our favourite stylish wearables and read our in-depth piece on why fashion is still afraid to commit to wearable tech.
Smartwatches outsell Swiss made watches
Look out Switzerland, smartwatches have outsold Swiss made watches for the very first time. According to market research company Strategy Analytics, smartwatches racked up 8.1 million shipments compared to 7.9 million Swiss watch shipments in the last quarter of 2015. Maybe it's time for some of those luxury watchmakers to follow in Tag Heuer's footsteps...
Will.i.am reveals Dial smartwatch
Will.i.am has spent some time away from spinning around in a big red chair on the Voice to build his second smartwatch. The Dial is currently still a beta product but the design is very much based on his $400 Puls smartwatch.
Sporting a 1.63-inch screen, it also includes a 2MP front-facing camera and will come with a Bluetooth headset. It plays music, can send texts, make calls and track fitness.
If you take cycling seriously, the Zone DPMX wearable power meter is guaranteed to appeal. The clip on sensor can track power and cadence, using ANT+ to send data to a compatible bike computer or smartphone.
A pledge of €390 will get you one when it ships in July. It's certainly a cheaper solution to expensively installing something on your bike to track your rides.