New report reveals that the Apple Watch is tearing strips off Android Wear

Fitness trackers and smartwatches are going to blur even further
Apple Watch dominated 2015 says new report

The Apple Watch comprised of 52% of smartwatch shipments in 2015 according to a new report by Juniper, which also claims that the Cupertino smartwatch has torn strips off Android Wear.

According to the research – which borders on the downright obvious in places – Android Wear only comprised of 10% of all smartwatches sold in 2015, a miserly figure when you think that the OS covers the Moto 360 2, LG Watch Urbane and Sony SmartWatch 3, among other devices.

Essential reading: Fitbit Blaze everything you need to know

The figures are calculated using "combination of publicly available data from vendors, import-export records, retailers stock and sales data" says Juniper, so they're more of a guide on larger trends than too scientifically exact.

The research also states "most other smartwatch sales are currently coming from cheaper, simpler devices from a range of smaller players, such as Martian and Razer, the latter with the recently-announced Nabu Watch." The Nabu Watch was unveiled at CES 2016, which makes its appearance in the report fairly irrelevant, and there's no mention of Pebble whatsoever.

However, there are some more interesting tidbits in the research.

One of those is that 30% of people polled by Juniper said that they were hesitant in purchasing a smartwatch because they felt they wouldn't use it. The lack of a killer app for smartwatches led the report's author, James Moar, to conclude:

"The smartwatch is now a category waiting for a market. Newer devices have offered more polished looks and subtly different functions, but no large changes in device capabilities or usage. With smartwatch functions established, it is now up to consumers to decide if they want them, rather than technology companies providing more reasons," he said.

Another theme for 2016 in wearable tech was convergence – or the blurring of distinctions between smartwatches and fitness trackers.

The report cited that "miniaturisation of components" meant that increasingly "devices can be a positioned as watch with fitness tracking capability, or a fitness tracker with notification capability, even if the underlying functionality is ultimately identical."

This is particularly pertinent given the recent release of the Fitbit Blaze, which does just that.

The report concluded that we'll increasingly see fitness trackers with notification features included (just as Misfit has done with the Shine 2) and that smartwatches might start to focus more heavily on fitness. This has already started to manifest itself with Pebble Health, but we could see Apple up its sports credentials when it unveils the Apple Watch 2 in March.


  • TheWerewolf says:

    Well, first off, Apple is the only smartwatch company actually marketing their watch. When was the last time you saw a TV ad for a ZenWatch or Moto 360? Apple also markets their Watch as part of a larger lifestyle ecosystem - with Android Wear it's far less coordinated - which is surreal since in theory - it should be the same. Thank you Google.

    Add to that the infamously loyal audience that will buy anything Apple makes (mostly) and who upgrade yearly - and my reaction is actually the opposite - why is the Apple Watch doing as poorly as it is?

    Sure, they're way ahead of the competition - but when they sell hundred of millions of iPhones and iPads each year, selling 9M or so Apple Watches is kind of in the Apple TV level of success.

  • cindu6 says:

    can I increase the font on my Apple Watch?

    • cindu6 says:

      Never mind, I found it!

  • flaviadcosta says:

    Apple watch is now on sale only on BestSmartwatchOffers:com

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