However, don't fret that your out-of-date smartwatch will be useless in a couple of years - at the end of the 2-year warranty period, you can trade it in for a mechanical Tag Heuer watch. You have to pay $1,500 on top but, we're told the mechanical watch is well worth the total $3,00 outlay.
Hands on: Tag Heuer Connected review
Looking like a souped-up LG G Watch R, the Tag Heuer Connected doesn't boast the 'Swiss Made' tag of its mechanical brethren - instead it's inscribed with a 'Swiss Engineered' tag at the bottom of the bezel.
That's because the engine room of the Connected smartwatch is a 1.6GHz dual-core Intel Atom Z34XX processor.
Tag's Android Wear entry is the first smartwatch from Google's stable to boast Intel processing power and the soon-to-launch Fossil Q Founder will become the second.
The build, as you'd expect, is incredibly high quality - the case, lugs and back are all made from grade 2 titanium. The display is 46mm in diameter and is covered in crystal sapphire.
The LTPS LCD display's resolution is 360 x 360, with a ppi count of 240. That's pretty underwhelming if we're honest - we'd have expected Tag to stretch the boundaries a bit more.
The bezel features 5 minute indices, with numerals, with the Tag Heuer icon sitting up to at 12 o'clock. The logo also features prominently on the beginning of the lugs, which attach to the watch face through two grade 2 titanium arms either side.
The smartwatch body comes with a black rubber strap as standard but there are six other colours - red, blue, white, orange, green and yellow - on sale separately.
Tag has knocked up three bespoke digital watch faces for the new smartwatch and promises that more will hit Google Play soon.
The Tag Heuer Connected will play nicely with all Android Wear apps, of course, but there's also four selected apps already in place - Insiders, GolfShot, RaceChrono Pro and Viewrangers.
There's no GPS though, so you'll need to be paired to your smartphone for accurate location based tracking. Connectivity is Wi-Fi and Bluetooth as standard now on most Android Wear watches.
The Tag Heuer Connected is on sale now from tagheuerconnected.com and is priced at $1,500.
Stay tuned to Wareable for a hands-on preview and a full review.